16 Years Inside the Art Supplies Industry.
The Digital Palette is led by Paul Worrall — former Digital Marketing Manager at ARTdiscount.co.uk and founder of Discount Art Supplies (DAS), the UK's leading independent art supplies discovery platform.
With 30,000 email subscribers, a community of 45,000 active members, and a decade spent growing one of the UK's leading art supplies retailers from £1.2M to £4M, we don't guess what works for art supplies businesses — we bring 16 years of proprietary industry insight to every client engagement.
We provide the SEO, paid media, email automation and ecommerce strategy that give art supplies brands, retailers and manufacturers a genuine competitive edge online.
Ready to Grow?
Founder & Owner
Also founder of discountartsupplies.co.uk
Built From Inside the Art World
Most digital marketers stumble into their niche. I found mine after a decade embedded in it.
Digital Marketing Manager — ARTdiscount.co.uk
I spent ten years as the key digital strategist at ARTdiscount.co.uk, one of the UK's leading art supply retailers. Over that decade I grew the business from £1.2M to £4M in revenue — through SEO, PPC, email automation, affiliate partnerships, and a Shopify migration that delivered a 30% uplift in conversion rate with zero organic traffic loss. I built their email ecosystem to 25,000 subscribers and a Facebook community of nearly 15,000 artists. I wasn't an outsider applying generic tactics. I was inside the art world, every day, learning exactly what artists buy, what they search for, and what makes them convert.
Founder — DiscountArtSupplies.co.uk
After leaving ARTdiscount I launched DiscountArtSupplies.co.uk — a price comparison engine and affiliate platform targeting UK artists. I built a 5,000+ product database using API-driven technology, ranked #3 for 'cheap art supplies' from a DA30 domain, and scaled to 30,000 email subscribers and a 15,000-strong Facebook community. It wasn't a side project. It was proof of concept: I could build organic traffic, grow an audience, and generate recurring revenue in a niche I knew intimately.
The Digital Palette
The Digital Palette exists because I kept seeing the same problem: talented artists with beautiful work and no system to sell it. No SEO. No converting website. No email list. No paid strategy. They were relying on Instagram and hoping galleries would call. I've spent 16+ years solving exactly this kind of problem for e-commerce brands — including art brands. Now I apply that same rigour exclusively to artists who are serious about building real, sustainable income from their work.
Why This Background Matters for You
The art supplies industry isn't a niche I stumbled into. I spent 16 years inside it — growing revenue, building audiences, and learning exactly how buyers in this sector discover and purchase online. That depth of knowledge is what separates this from any generalist agency.
Ready to Grow?I know what UK art buyers search for — I've optimised for those exact terms at scale.
I understand the art supplies ecosystem, the communities, the buying triggers.
I've managed £300k+ in paid media budgets with proven ROAS improvements.
I've built email systems generating £400k+ in attributed annual revenue.
I've scaled an e-commerce brand from £1.2M to £4M over a decade in your exact niche.