The Digital Palette
Helping Art Brands Sell More Online
16+ years growing art supplies businesses — from £1.2M to £4M at ARTdiscount, to £700K DTC revenue built from zero. Specialist ecommerce growth, AI search visibility and paid media for art brands, retailers and manufacturers.
Why Work With Paul Worrall
Why Art Brands Work With Me
Growing Art Supply Businesses
Nearly a decade as Digital Marketing Manager at ARTdiscount.co.uk, then independently building one of the UK's most active art supplies communities from scratch.
Founder of DiscountArtSupplies.co.uk
Built an independent art supplies discovery platform to 30,000 email subscribers and 45,000 community members — organic growth, zero paid acquisition.
Proven Ecommerce Growth
Grew ARTdiscount from £1.2M to £4M over a decade. Built Wowow Toys' DTC channel from £0 to £700K. Commercial outcomes, not vanity metrics.
AI Search & Ecommerce Specialist
100+ brand citations achieved across Google AI Overviews, ChatGPT and Perplexity — the channel where the next generation of buyers is already searching.
Paul Worrall
Founder — The Digital Palette
Why Work With Paul Worrall?
An Ecommerce Growth Specialist Who Knows Your Industry
I spent nearly a decade as Digital Marketing Manager at ARTdiscount.co.uk — one of the UK's leading art supplies retailers — and grew the business from £1.2M to £4M in revenue. That growth came from building the right ecommerce foundations: SEO, paid media, email automation, and a full Shopify migration that delivered a 30% uplift in conversion rate.
Since then I've independently built Discount Art Supplies to 30,000 email subscribers and 45,000 community members, managed £300K+ in annual advertising budgets, and developed a specialism in AEO and GEO — helping art supplies brands appear inside AI-generated answers on Google, ChatGPT and Perplexity, where the next generation of buyers is already searching.
Art supplies businesses don't need a generalist agency that will spend six months learning your market. They need someone who already knows which keywords your customers search, what drives repeat purchases, and how to scale ecommerce revenue profitably. That's what I bring to every engagement.
- Nearly a decade as Digital Marketing Manager at ARTdiscount.co.uk
- Grew ARTdiscount from £1.2M to £4M in revenue
- £300K+ in annual advertising budgets managed
- 30,000 email subscribers built organically
- SEO, Google Ads, Meta Ads, Shopify & WooCommerce expertise
- AI search optimisation — 100+ citations achieved
Proven Commercial Results
Numbers That Come From Doing the Work.
These are outcomes from real campaigns, real budgets and real art supplies businesses — not projections or industry averages.
Services
What We Do
Every engagement starts with one question: where is your biggest revenue opportunity? The answer shapes everything we do together.
Increase Ecommerce Revenue
Full ecommerce growth strategy — Shopify builds, checkout optimisation, upsell flows, and seasonal trading plans — built around one outcome: more revenue per visitor.
Win Customers from Search & AI
Rank for the commercial terms your buyers use on Google, and get cited inside AI answers on ChatGPT, Perplexity and Google AI Overviews. 100+ citations already achieved.
Improve Product Discovery
Put your products in front of buyers at the exact moment of purchase through Google Shopping, Performance Max and Meta Ads — managed for ROAS, not impressions.
Increase Repeat Purchases
Automated email flows — welcome sequences, post-purchase campaigns, win-back programmes — that generate attributable recurring revenue from your existing customer base.
Reduce Customer Acquisition Costs
Systematic conversion rate optimisation and full GA4 attribution so you know exactly which channels and campaigns are delivering profitable growth — and cut what isn't.
Industry Authority
Founder of Discount Art Supplies
Discount Art Supplies is an independent art supplies discovery and comparison platform built from scratch through SEO, email marketing and community strategy. It now attracts over 45,000 engaged members and 30,000 email subscribers — making it one of the most active independent art supplies communities in the UK.
This is not a credential from a previous role. It is a live, growing business that gives The Digital Palette direct insight into how art supplies buyers discover, evaluate and purchase products — intelligence that directly informs every strategy we build for clients.
Visit discountartsupplies.co.uk →"Brands we work with get more than an agency. They get access to that audience."
— Paul Worrall, The Digital Palette
Let's Grow Your Revenue.
Book a free strategy call and get a clear picture of where your biggest ecommerce growth opportunities are — and exactly how to go after them.
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